差價合約是複雜的金融交易產品,可帶來由槓桿作用而導致迅速虧損的高風險。 大部分的零售投資者帳戶在跟交易差價合約時錄得資金虧損。您應當考慮您是否充分明白差價合約如何運作,以及您是否能承受您的資金損失的高風險。

阿迪達斯股價因Kanye庫存擠壓而承壓

阿迪達斯(ADS)披露有大量未售出的坎耶•韋斯特(Kanye West)商品庫存後,其股價一直承壓。

ADS日圖

ADS - Daily Chart

阿迪達斯的股價跌破150水平關,此後在138附近觸底。交易者應該注意如果失守該位,將重新點燃下行趨勢,並瞄準120水平。

阿迪達斯宣布,如果不出售現有的Yeezy庫存,到2023年該公司可能會損失約12億歐元(13億美元)的收入。早在去年10月,這家德國運動服裝巨頭就取消了與備受爭議的說唱歌手坎耶·韋斯特(Kanye West)的合作,原因是他發表了一系列反猶言論。

該公司表示,正在評估如何處理額外的庫存,並補充說,它已經解釋了不銷售產品的“重大不利影響”。如果該公司不能轉移這些產品,營業利潤將下降約5億歐元。阿迪達斯目前預計,2023年銷售額將以高個位數的速度下降。該公司可能會選擇註銷剩餘的Yeezy產品。

消息公佈後,股價一天內下跌超過11%,目前跌至138。阿迪達斯還預測一次性成本高達2億歐元,這使得阿迪達斯今年最糟糕的情況是在2023年虧損7億歐元。

數字說明了一切。我們目前的表現沒有達到應有的水平,”阿迪達斯首席執行官比約恩•古爾登最近表示。根據未經審計的數據,阿迪達斯在2022年的收入增長了1%,而營業利潤從2021年的近20億歐元大幅下降到2022年的6.69億歐元。

負面情緒還導致該公司債務評級被下調。評級機構標普表示:“阿迪達斯面臨著諸多商業挑戰,包括與Yeezy合作關係的終止、中國市場持續的競爭壓力,以及西方國家消費者需求的萎縮。”

如果該股在未來幾天或幾週失去動能,交易員可以利用負面情緒做空。交易員可以在95-105美元區間尋找波動,而投資者可以在該區間的底部尋底。

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