特斯拉需求放缓下,比亚迪在欧洲市场的份额加速增长

中国电动汽车制造商比亚迪(港交所代码:BYD)持续主导全球汽车销量,但其股价仍面临压力。

BYD – Weekly Chart

比亚迪 – 周线图

比亚迪股价自6月份暴跌以来一直缓慢回升,当时股价从370多日元跌至130日元。有迹象表明,近期低点附近支撑力度稳定,而不断增强的市场主导地位可能有助于提振股价。

比亚迪一直是国内市场的领头羊,但如今在欧洲,该公司对特斯拉和大众汽车构成了威胁。行业数据显示,特斯拉在欧洲的新车注册量预计在2025年将下降27%,约为23.9万辆。仅12月份,特斯拉的销量就比去年同期下降了20%。根据欧洲汽车制造商协会的数据,特斯拉的市场份额从2.1%下降至1.4%。

比亚迪的命运则截然相反,销量接近18.8万辆,增幅高达269%,市场份额也从2024年的0.4%跃升至1.4%。随着欧洲电动汽车市场竞争日趋激烈,比亚迪价格更亲民的电动车型正受到欧洲消费者的青睐。

特斯拉创始人埃隆·马斯克在2024年初与唐纳德·特朗普政府结盟,也损害了公司的品牌形象。目前,电动汽车在欧盟新车销量中占比17.4%,高于一年前的13.6%。由于排放法规日益严格,传统的汽油和柴油汽车市场份额不断下滑。

混合动力汽车销量的增长与欧洲汽车制造商积极游说欧盟放宽电动汽车销售目标的行动不谋而合。上周,欧盟确认了这一举措,允许2035年后内燃机汽车的销量占比达到10%。

尽管游说活动十分活跃,但今年前11个月,纯电动汽车在欧洲市场的份额仍仅为18.8%,即230万辆。这一数字较去年同期的15%有所增长。

比亚迪在全球汽车市场日益增长的重要性,以及盈利超预期提振投资者信心,都可能推动其股价在未来一年内加速复苏。

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