Joe Li, Chairman of ATFX
LONDON, July 2, 2021 -- ATFX was recently named as one of the top 10 hot brands of 2021 by the CEO Views magazine. The broker was named the leading Fintech broker and one of the top 10 Hot brands of 2021.
The broker's transparent, safe and secure trading model helps its customers make informed trading decisions increasing their efficiency while providing the best customer experience.
The CEO Views identified some of the key milestones achieved by ATFX, such as the industry-first introduction of facial recognition software and Adobe Sign technologies to speed up the registration process for its clients.
In order to overcome the challenge of over-demand from asset managers and financial institutions of providing tailored liquidity service for them, ATFX offers both retail trading services targeted at retail and individual traders and institutional brokerage services to family offices, investment firms, and hedge funds, among others. Retail traders can access services via the main ATFX website, while institutional traders and investors can access bespoke services via the ATFX Connect platform, its fintech arm.
Joe Li, ATFX's Chairman, said: "It was not easy to decide on the transition from being a successful retail broker with a recognized global brand to becoming an institutional broker within a very competitive arena. However, I saw the challenge as an opportunity to grow. So we decided to expand our vision, partner with the correct technology provider, and expand our company's operations globally. As a result, we now have 12 regional offices providing award-winning services to our clients. Now, in the first quarter of 2021, our institutional business has successfully grown over 500% compared to earlier last year despite the impact of the COVID-19 pandemic!"