假日销售强劲,阿迪达斯股价走高

阿迪达斯 (GER30:ADS) 股价上涨,该公司圣诞节销售业绩受到提振。

ADS – Weekly Chart

阿迪达斯-周线图

在最新销售数据公布后,阿迪达斯股价反弹至262欧元,300欧元的水平近在眼前,318欧元附近的高点是一个更高的目标。

强劲的节日需求和该公司“经典”运动鞋销量的增加推动了阿迪达斯2024年最后一个季度的利润,周三该公司股价上涨7.6%。

这家德国运动服装巨头报告称,这三个月的营业利润为5700万欧元,比2023年最后一个季度亏损3.77亿欧元有所改善。阿迪达斯表示,这一增长是由时尚和运动性能鞋系列推动的,这些鞋系列在所有地区都很强劲。

该集团的业绩标志着从艰难的2023年开始反弹,后者导致其与Yeezy的合作关系结束,并在跑鞋领域展开竞争。该集团从竞争对手彪马任命了一位新的首席执行官,对桑巴和Gazelle教练机的需求激增。为了应对需求,阿迪达斯推迟了新产品的发布。

财报帮助阿迪达斯跑赢大盘,周三德国30指数上涨0.82%。欧洲央行行长拉加德隔夜的讲话可能会在周四欧盘前影响欧洲市场和货币对。

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