广告复苏和云计算提振百度营收增长

周四,中国社交媒体和科技公司百度发布了最新财报,显示云业务增长和广告销售带来了更好的营收。

BIDU – Daily Chart

百度-日图

百度股价开盘下跌约3%,但仍接近通道的高端,如果突破美国存托凭证114-115美元的水平,将有突破的潜力。

百度周四公布的第一季度营收超出分析师预期,受广告销售反弹和对其人工智能云产品需求增加的推动。

作为中国最大的搜索引擎提供商,百度报告称,截至3月31日,其收入为人民币315.1亿元(合43.7亿美元),而根据LSEG数据,分析师的预期为人民币312.1亿元。

百度一直在加大力度推动人工智能相关产品和服务的销售。最新的举措是形象重塑计划的一部分,尽管公司的大部分收入仍然来自广告销售。

首席执行官李彦宏在财报发布会上表示:“百度核心的在线营销收入保持稳定,而我们的人工智能技术堆栈的端到端优化继续推动我们的人工智能云收入在本季度的增长。”

百度核心的收入(包括基于搜索的广告销售、云服务和自动驾驶)增长了4%,至人民币238亿元。其流媒体服务爱奇艺的收入下降了5%,至人民币79亿元。

根据LSEG的数据,百度上一季度调整后净利润为人民币70亿元,超过分析师预期的人民币55.7亿元。

该公司在4月份表示,其Ernie Bot(中国最受欢迎的聊天机器人)的用户数量在最近几个月翻了一番,达到2亿多人。这款于2023年3月推出的聊天机器人正与中国其他大语言聊天机器人展开激烈竞争,包括阿里巴巴的“同一乾坤”和腾讯的“浑源”。

百度周四表示,正在努力使其Ernie型号更便宜、更高效,并表示第一季度推出的几款轻型llm已经使Ernie更实惠。

阿里巴巴和腾讯本周公布了第三季度的个位数收入增长。阿里巴巴的利润下降了11%,腾讯的利润增长了54%。

百度股价最近出现了一些疲软,但人工智能用户的大幅增加可能会在未来几个季度提振股价。

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