AT Global Markets (ATFX), a rapidly-growing broker within the global forex industry, continues its exponential expansion through brand awareness with a customized advertising campaign in London, UK. ATFX is running a taxi advertising campaign, with its branding featured on London’s iconic hackney carriage taxis.
Printed on one side of the designated black cab will be an advertisement of the four primary financial instrument groups that ATFX offers. These include 40+ currency pairs, which include major pairs such as EUR/USD and GBP/USD, precious metals Gold and Silver, widely traded oil commodities UK Brent Oil and US WTI Oil, and US, European and Asian Stock Indices. Under these groups, ATFX offers nearly 100 tradable financial assets in total. The entirety of the other side of the taxi will see ATFX’s company slogan – “A Global Leader in Online Trading” – displayed under a large logotype of the broker’s name.
“The value and importance of brand awareness in our business cannot be underestimated,” comments Richard Craddock, CEO of the broker’s UK headquarters.” ATFX is extremely excited to have this featured taxi advertising in London, right through the busy December holiday season. We believe taxis, as all other public and private transportation services, are a fantastic and creative advertising tool in metropolitan cities and financial world centres like London. The UK is one of our key markets, and I have no doubt that seeing ATFX branding featured in such a prominent way will end up paying dividends as part of our overall advertising strategy for both local and overseas markets.”